In “Giftology,” John Ruhlin explains how radical generosity can transform your approach to business gifting. Rather than generic promotional items, Ruhlin advocates for gifts that are highly personalized and practical, ensuring they make a lasting impact.

One of the key principles is to focus on the recipient’s needs and preferences. For example, gifting a high-quality kitchen tool to a foodie client or a luxury notebook to an avid writer shows that you’ve put thought into their interests. This approach not only surprises and delights but also fosters genuine goodwill.